14 May 2019
Nice to meet moo!
A herd of colourful cows will graze the city squares and greens next year
CB1 is expected to host several of the 50 large cow sculptures that will appear around Cambridge’s streets, parks and open spaces as part of ‘Cows about Cambridge’ next year, an initiative to support local arts, charities and businesses.
Cambridge’s tech scene was dubbed ‘Silicon Fen’ as technology companies began setting up on the outskirts of the city, as did the US tech start-ups of Silicon Valley in the 1980s and 90s. Now, CB1 is a key hub for the city’s technology sector, so it’s only right that we welcome some visitors from the Fens to complement Cambridge’s own herd on Midsummer Common!
Cows about Cambridge will be a fun, free, family-friendly art trail for residents and visitors to follow, with Station Square as a great starting point for many visitors. The trail will encourage exploration of the city’s streets and buildings, and encourage both visitors and residents to seek out parts of the city they do not already know.
The organisation coordinating this eccentric collection of cows is Wild in Art, a leading arts producer which has brought art trails to far-flung corners of the world from Sydney to São Paulo. Each fibreglass cow will be sponsored by a local business and given a unique coat of colour by a different artist. Alongside the city-wide exhibition, an inspiring Learning Programme will see local school children painting their own mini cow models.
As well as being an exciting arts initiative for all the city, Cows about Cambridge will also raise funds for Break, a fantastic local charity which makes life better for vulnerable young people and families across Norfolk, Suffolk and Cambridgeshire.
The trail will encourage exploration of the city’s streets and buildings
Supported by Cambridge Business Improvement District [BID] - the organisation working to support Cambridge businesses and improve the visitor experience - the initiative is expected to generate more than £8million of economic value for the city, promoting wellbeing and an active lifestyle, and facilitating discussions on environmental issues. The Cows about Cambridge herd will graze the city squares and greens for 10 weeks next year.
If you’re a local artist, or you represent a Cambridgeshire community group, school, or business, find out more about how you can get involved with Cows about Cambridge by visiting cowsaboutcambridge.co.uk #cowsaboutcambridge.
Look out for future newsletters and announcements on @CB1_Development Twitter where we’ll share updates about the large cows coming to town!
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